Using Twitter to Raise Money for Charity

by Jay Thompson on October 13, 2009

Before you read any further, please follow @DrewFromTV on Twitter. Seriously, with one click on that link, then one more click on Drew Carey’s follow button, you can help raise $1 million for Lance Armstrong’s LiveStrong Cancer Foundation.

Huh? A million bucks just for following someone on Twitter?

Yep, and in my humble opinion, this is one of the best applications of a site like Twitter. Of course everyone has heard of cancer, and unless you’ve been living in a cave the past several years, you’ve heard of Lance Armstrong and his cancer foundation.

You’d have to be a real ass to not want to help fight cancer, but odds are you don’t have a million bucks to donate.

Well, Drew Carey does, and he’s willing to fork it over if he gets a million followers on Twitter by Dec 31 (at the writing, he’s at 81,671).

Carey isn’t the first to do something like this with Twitter. Ashton Kutcher did it. Hugh Jackman did it too (both for a much lower dollar amount than Carey is offering, but they still donated to most worthy causes).

If you want to know the back story behind this, it’s very interesting. It started with cancer fighter Drew Olanoff offering up his primo “@drew” Twitter ID for bid with proceeds going to LiveStrong. Here is Drew’s summary of how this turned into a challenge from TV star Drew Carey to raise a million. And below is a video Drew Olanoff and Drew Carey did today for CNN (but before you watch it, follow Drew Carey and help LiveStrong get a million dollar donation).

If you think Drew Carey is just another fake celeb and is doing this for publicity, think again. Read this post from Dreq Carey’s blog.
I can’t write a check for $1,000,000 to the LiveStrong Foundation. I doubt anyone reading here has the means to do that either. But I damn sure can click a button and spread the word and get Drew Carey to write that check…

{ 2 comments… read them below or add one }

1 Jayson October 14, 2009 at 1:05 am

Social Media is amazing, people with goodwill are too.

2 Brandon Marchand October 14, 2009 at 8:04 am

This is awesome! I’m now a follower. I missed the interview on CNN earlier. Glad you posted!

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